Adaptdefy
Brand + Identity Design
Completed while at McCarthy
Mike Brown is a dedicated adventure junkie, at 35, he had climbed Aoraki/Mt Cook twice and scaled Aconcagua, the highest point in the Andes. After a downhill skateboarding accident left him without the use of his legs, he wanted to create a new form of transport (soon to be unveiled) that will give hope and freedom to those who are paralysed from the waist down. A simple brand that references the idea of being greater than or equal too — something their new adventure device will offer those who need it most.
