All Right — Digital Detox
All Right? — an initiative led by the Mental Health Foundation of New Zealand — launched in February 2013 to support Cantabrians to improve their mental health and wellbeing as the region recovers from the earthquakes and related stressors. To kick off the beginning of Mind Your Head Month, we developed a campaign encouraging locals to put down their phones and take part in a city wide digi-detox to slow down, focus and recharge. Imagery was applied across a wide range of event collateral — including advertising, posters, web and social media.
Best Design Awards 2017: Silver / Public Good.
