Best Awards Campaign 2017
Brand Identity
Campaign Design
Completed while at McCarthy
The NZ Best Awards are a National awards ceremony celebrating all things design. The yearly event brings together a diverse range of creatives, recognising projects across the industry. We developed a visual identity asking NZ's finest to 'Give it your Best' centered around handmade purple pinatas, setting the theme for the year long promo. The new look and feel appeared across print, social media channels, web and email newsletters in the lead up, as well as video components for use on the big night.
