Hospitality Awards 2017

Campaign Design
Art Direction

Completed while at McCarthy

Photography by Dave Richards

The Christchurch Hospitality Awards recognise the growing food and beverage industry post-quake, with the area's best chefs, baristas and bartenders being showcased alongside suppliers, managers and establishments. Referencing the competitve nature of the awards, a series of hero images were created using previous years winners and engaging them in a food fight. The imagery was applied across a wide range of event collateral — including advertising, posters, web, social media and visuals on the night.