Out Of Comfort
Brand Identity
Digital Design
Completed while at McCarthy
Development by Batch Dev
Out of Comfort is an urban contemporary fashion label with an ethos that encourages non conformity and individualism. A brand identity was created to reflect these views, utilising asymmetry and distortion to create a visual system that would disrupt the competitors. Alongside a variety of printed assets which included stationery, business cards and packaging, a set of custom patterns, image treatments and a digital platform was also created.
