Durex — Global Rebrand

Brand Identity
Campaign Identity
Art Direction

Since 1929 Durex has been at the tip of every sexual revolution, but by 2020 they'd lost their way. A refresh was needed to reach a new generation discovering sex, regardless of gender, geography, preference or orientation.

We created a system that allowed Durex to talk to everyone, everywhere, from NHS waiting rooms to Porn site MPU's, while always retaining the brand at its core. 

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