Out of Comfort

Brand Identity
Digital Design

Out of Comfort is an urban contemporary fashion label with an ethos that encourages non-conformity and individualism. A brand identity was created to reflect these views, utilising asymmetry and distortion to create a visual system that would disrupt the competitors. Alongside a variety of printed assets which included stationery, business cards and packaging, a set of custom patterns, image treatments and a digital platform was also created. 

Completed while at McCarthy

OutOfComfort3
OutOfComfort
OutOfComfort2
OutOfComfort3
OutOfComfort15
OutOfComfort14
OutOfComfort16